It’s not just a cliche. Images are powerful. They conjure up feelings, memories, ideas. They tell stories. They stand for something.

A brandmark or logo expresses the identity of a business that is easily recognized without using words. Businesses spend a ton of money developing their brand identity, not that we need the business world’s affirmation of the power of images. We already know it. We know it in our soul.

Continue reading “Pictures are worth a thousand words.” →